For the development of this collection, our Creative Director Tom Kroboth and our Photographer Carsten Kofalk have taken a completely new and innovative approach. The different hairstyles from the „REFLEX REACTION“-lineup symbolize self-reflection, inner peace and positive vibes, which means that they are summing up the most important elements of the spirit of the time. The „REACTION“ component in particular is meant to highlight exactly how people handle the numerous challenges of our days. We have created many new looks, destined to once again raise the bar for the hairdressing sector.
It was important to us that the individuals, who are representing our campaign, are not your usual models. Instead, we made every effort during our photoshoot to capture emotions and real-life moments of real people. This means that the „REFLEX REACTION“ collection is a sign of the changing times mainly because of the line’s ability, to let what is going on inside, shine through on the outside. Based on a number of prior consultations our team was able to tailor each look to each and every model, to compliment the individual personality of each person. This allowed us to catch uniquely intimate moments on camera.
All hairstyles from the „REFLEX REACTION“ collection do a fantastic job bringing shine, texture and vitality to lifeless hair without appearing unauthentic. The variety of styles bring out the personality types of the individuals who are wearing them, all while creating an aura of casual elegance. Every haircut is meticulously based on the hair’s texture, the bone structure and the facial features. This is only one of many ways through which the hairstyle can improve the way we see ourselves and enhance our long-term confidence, which is „REFLEX REACTION’s“ main mission.
Carsten Kofalk has gone above and beyond to capture the unique looks on camera, made possible by the utilization of different techniques. Carsten mainly relied on the use of light prisms, elaborate reflections and sophisticated mirror imaging. This certainly improved image quality and allowed him to create photographs that show exact results of coloring techniques, as used on the various hair styles. We always had the goal in mind, to show a moment of authentic emotion in each image, so that everyone can look at them and recognize a piece of themselves. Of course we did it all with the latest fashion trends in mind.
Much like fashion designers, experienced hair stylists also incorporate countless glossy, brilliant and reflecting elements into their work. Transforming this union of colors, light and shapes into something new and exciting is truly an artform. In the end, all of these components are irreversibly combined. The only thing that matters is that the wearer of the hairstyle is seen as an individual. Each unique person, with all their rough edges and flaws, are the main focus of this collection and the salon.
Whether blonde or brown, short or long – Nowadays we can make any style look good. But what sets good results apart from amazing ones is when the individual is happy with their look. That is the exact moment when we, as the salon, meet our own expectations. During the collection’s development phase, we consciously chose participants with different personality types. After all, we have made it our goal to not only celebrate individuality, but diversity just as much. We want to break barriers and showcase all types of beauty because traditional beauty ideals are restrictive and not inclusive enough and should be a thing of the past.
If you would like to find out more about the different looks in this collection, please reach out to our salon. We are confident that we will be able to find a suitable solution for anyone who is interested. Because „REFLEX REACTION“ is for us all. The collection inspires an open and honest dialog about modern beauty standards allowing us to see every individual as their own person. This way anyone can find the perfect hairstyle for them.
And now: Enjoy! REFLEX REACTION. Be keen on hair.